Visit Tawesna Salon de Thé, a cooperative eatery led by local women who uphold the region’s culinary heritage.

Set off for a picturesque journey across the Middle Atlas range, through landscapes covered in thick forest and past towering peaks towards the Sahara Desert. It’s here among the vast expanse of terracotta-coloured sands that you will enjoy a luxury overnight camp stay. As the sun sets, savour traditional flavours at dinner before you’re entertained with local music and performances. Don’t forget to take a moment to look up and soak in the star-filled desert night sky.

Venture within the city’s high medina walls to the souks, where a tangle of narrow streets reveal rug-lined alleyways and stalls selling everything from bright, fragrant spices to delicate glassware, vials of argan oil and handmade pottery. Cap off your experience with a traditional dinner of tagine and couscous at a local restaurant, accompanied by Moroccan entertainment including belly dancing.